Brushing can feel harder than expected

Preview text: You’re not doing anything wrong.

WilloTuesday, Apr 21, 2026 at 6:49 PM EasternKlaviyo
WilloBrushing can feel harder than expected
Subject
Brushing can feel harder than expected
Preview text
You’re not doing anything wrong.
From
store@willo.com
Brand
Willo
Sent
Tue Apr 21, 2026, 6:49 PM ET
Size
44 KB
Images
8
Links
8, 6 of them buttons
Subject length
38 characters

Against Willo's usual

Sent in the 6 PM hour, which holds 3% of its emails; 29% arrive in the 7 PM hour. The subject is 38 characters; its average is 39.

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From
Willo <[email protected]>
Subject
Brushing can feel harder than expected
Date
Tue, 21 Apr 2026 22:49:41 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.willo.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
List-Unsubscribe
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  1. from kl-203-16-47.kmta.shared.klaviyomail.com [170.203.16.47] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

May 1, 2026 7:01 PMOur Mother’s Day offer just dropped
Apr 28, 2026 7:45 PMA better time to start doesn’t come often
Apr 26, 2026 6:47 PMParents, you’re not doing anything wrong
Apr 21, 2026 6:49 PMBrushing can feel harder than expected (this email)
Apr 19, 2026 7:26 PMThis is what brushing looks like now
Apr 17, 2026 7:26 PMBrushing that fits real life
Apr 4, 2026 12:34 PMThis month, your purchase can do more

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