Parents, you’re not doing anything wrong
Preview text: Brushing is hard. The solution doesn't need to be.
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- Subject
- Parents, you’re not doing anything wrong
- Preview text
- Brushing is hard. The solution doesn't need to be.
- From
- store@
willo.com - Brand
- Willo
- ESP
- Klaviyo
- Sent
- Sun Apr 26, 2026, 6:47 PM ET
- Size
- 41 KB
- Images
- 8
- Links
- 9, 5 of them buttons
- Subject length
- 40 characters
Against Willo's usual
Sent in the 6 PM hour, which holds 3% of its emails; 30% arrive in the 7 PM hour. The subject is 40 characters; its average is 39.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Willo <[email protected]>
- Subject
- Parents, you’re not doing anything wrong
- Date
- Sun, 26 Apr 2026 22:47:55 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.willo.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from kl-203-20-47.kmta.shared.klaviyomail.com [170.203.20.47] by our receiving server with ESMTPS
- from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| May 7, 2026 7:01 PM | If brushing feels like a struggle, it’s not just your house | |
| May 1, 2026 7:01 PM | Our Mother’s Day offer just dropped | |
| Apr 28, 2026 7:45 PM | A better time to start doesn’t come often | |
| Apr 26, 2026 6:47 PM | Parents, you’re not doing anything wrong (this email) | |
| Apr 21, 2026 6:49 PM | Brushing can feel harder than expected | |
| Apr 19, 2026 7:26 PM | This is what brushing looks like now | |
| Apr 17, 2026 7:26 PM | Brushing that fits real life |
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Nov 3, 2026 1:28 AM
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Most kids don't brush their teeth effectively
Oct 31, 2026 2:27 AM
Oct 30, 2026 5:51 AM
Oct 29, 2026 1:00 PM
Brushing can feel harder than expected
Oct 29, 2026 2:26 AM
Oct 26, 2026 5:50 AM
