Brushing that fits real life

Preview text: Because you need it to get done right

WilloFriday, Apr 17, 2026 at 7:26 PM EasternKlaviyo
WilloBrushing that fits real life
Subject
Brushing that fits real life
Preview text
Because you need it to get done right
From
store@willo.com
Brand
Willo
Sent
Fri Apr 17, 2026, 7:26 PM ET
Size
41 KB
Images
8
Links
9, 6 of them buttons
Subject length
28 characters

Against Willo's usual

Sent in its busiest hour, 7 PM, which holds 30% of its emails. The subject is 28 characters; its average is 39.

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Sent just before and after

Apr 26, 2026 6:47 PMParents, you’re not doing anything wrong
Apr 21, 2026 6:49 PMBrushing can feel harder than expected
Apr 19, 2026 7:26 PMThis is what brushing looks like now
Apr 17, 2026 7:26 PMBrushing that fits real life (this email)
Apr 4, 2026 12:34 PMThis month, your purchase can do more
Mar 30, 2026 7:02 PMWhat most kids’ toothbrushes get wrong
Mar 21, 2026 11:38 PMParents, you’re not doing anything wrong

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