Most kids don't brush their teeth effectively

Preview text: That's why Willo takes a different approach

WilloWednesday, Mar 18, 2026 at 11:38 PM EasternKlaviyo
WilloMost kids don't brush their teeth effectively
Subject
Most kids don't brush their teeth effectively
Preview text
That's why Willo takes a different approach
From
store@willo.com
Brand
Willo
Sent
Wed Mar 18, 2026, 11:38 PM ET
Size
41 KB
Images
8
Links
9, 5 of them buttons
Subject length
45 characters

Against Willo's usual

Sent in the 11 PM hour, which holds 7% of its emails; 29% arrive in the 7 PM hour. The subject is 45 characters; its average is 39.

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Sent just before and after

Apr 19, 2026 7:26 PMThis is what brushing looks like now
Apr 17, 2026 7:26 PMBrushing that fits real life
Apr 4, 2026 12:34 PMThis month, your purchase can do more
Mar 30, 2026 7:02 PMWhat most kids’ toothbrushes get wrong
Mar 21, 2026 11:38 PMParents, you’re not doing anything wrong
Mar 18, 2026 11:38 PMMost kids don't brush their teeth effectively (this email)
Mar 16, 2026 11:39 PMBrushing can feel harder than expected

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