Parents, you’re not doing anything wrong
Preview text: Brushing is hard. The solution doesn't need to be.
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- Subject
- Parents, you’re not doing anything wrong
- Preview text
- Brushing is hard. The solution doesn't need to be.
- From
- store@
willo.com - Brand
- Willo
- ESP
- Klaviyo
- Sent
- Sat Mar 21, 2026, 11:38 PM ET
- Size
- 41 KB
- Images
- 8
- Links
- 9, 5 of them buttons
- Subject length
- 40 characters
Against Willo's usual
Sent in the 11 PM hour, which holds 8% of its emails; 30% arrive in the 7 PM hour. The subject is 40 characters; its average is 39.
Sent just before and after
| Apr 19, 2026 7:26 PM | This is what brushing looks like now | |
| Apr 17, 2026 7:26 PM | Brushing that fits real life | |
| Apr 4, 2026 12:34 PM | This month, your purchase can do more | |
| Mar 30, 2026 7:02 PM | What most kids’ toothbrushes get wrong | |
| Mar 21, 2026 11:38 PM | Parents, you’re not doing anything wrong (this email) | |
| Mar 18, 2026 11:38 PM | Most kids don't brush their teeth effectively | |
| Mar 16, 2026 11:39 PM | Brushing can feel harder than expected |
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Oct 31, 2026 2:27 AM
Oct 30, 2026 5:51 AM
Oct 29, 2026 1:00 PM
Brushing can feel harder than expected
Oct 29, 2026 2:26 AM
Oct 26, 2026 5:50 AM
Oct 25, 2026 10:07 AM
