What most kids’ toothbrushes get wrong

Preview text: They expect kids to do more than they can

WilloMonday, Mar 30, 2026 at 7:02 PM EasternKlaviyo
WilloWhat most kids’ toothbrushes get wrong
Subject
What most kids’ toothbrushes get wrong
Preview text
They expect kids to do more than they can
From
store@willo.com
Brand
Willo
Sent
Mon Mar 30, 2026, 7:02 PM ET
Size
49 KB
Images
9
Links
10, 5 of them buttons
Subject length
38 characters

Against Willo's usual

Sent in its busiest hour, 7 PM, which holds 30% of its emails. The subject is 38 characters; its average is 39.

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Sent just before and after

Apr 19, 2026 7:26 PMThis is what brushing looks like now
Apr 17, 2026 7:26 PMBrushing that fits real life
Apr 4, 2026 12:34 PMThis month, your purchase can do more
Mar 30, 2026 7:02 PMWhat most kids’ toothbrushes get wrong (this email)
Mar 21, 2026 11:38 PMParents, you’re not doing anything wrong
Mar 18, 2026 11:38 PMMost kids don't brush their teeth effectively
Mar 16, 2026 11:39 PMBrushing can feel harder than expected

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