First Thing email archive

The event season bra guide

Oct 28, 2026 4:03 AM

Saw you peeking 👀

Oct 27, 2026 6:35 AM

POV: you didn’t rip your bra off after work

Oct 24, 2026 10:08 PM

For the girls who hate straps

Oct 20, 2026 9:53 PM

Want all the lift without the wires?

Oct 17, 2026 7:03 PM

JUST DROPPED: The Everyday Bralette

Oct 13, 2026 9:32 PM

We brought a trampoline to Centennial Park

Oct 7, 2026 5:03 AM

Saw you peeking 👀

Oct 4, 2026 9:52 PM

The bra we can't keep in stock

Oct 4, 2026 5:03 PM

Do anything in your Strapless Bra

Oct 1, 2026 5:04 AM

September at First Thing

Sep 30, 2026 5:04 AM

The Spring Restock is here

Sep 26, 2026 8:05 PM

AirShape™ just launched in your favourite colour

Sep 23, 2026 6:04 AM

Saw you peeking 👀

Sep 20, 2026 12:04 AM

The Spring Styling Edit

Sep 19, 2026 8:03 PM

The Strapless Bra behind the hype

Sep 16, 2026 6:04 AM

Back by popular demand

Sep 12, 2026 8:03 PM

A little China recap 💌

Sep 9, 2026 6:03 AM

Saw you peeking 👀

Sep 4, 2026 3:33 AM

A very exciting restock 💜

Sep 4, 2026 12:01 AM