First Thing subject lines
21 subject lines averaging 28 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 31, 2026 7:03 PM | October, wrapped | 16 | A new bralette, a strapless campaign and our biggest month yet. | Oct 31, 2026 7:03 PM · 16 characters. A new bralette, a strapless campaign and our biggest month yet. | |
| Oct 28, 2026 4:03 AM | The event season bra guide | 26 | What's under your dress? | Oct 28, 2026 4:03 AM · 26 characters. What's under your dress? | |
| Oct 27, 2026 6:35 AM | Saw you peeking 👀 | 18 | Take 10% off with code FIRSTTIMER. | Oct 27, 2026 6:35 AM · 18 characters. Take 10% off with code FIRSTTIMER. | |
| Oct 24, 2026 10:08 PM | POV: you didn’t rip your bra off after work | 45 | The Morning Brew, Edition No.5, with Sally Corben. | Oct 24, 2026 10:08 PM · 45 characters. The Morning Brew, Edition No.5, with Sally Corben. | |
| Oct 20, 2026 9:53 PM | For the girls who hate straps | 29 | Leah Itsines hated bras. Then she found this one. | Oct 20, 2026 9:53 PM · 29 characters. Leah Itsines hated bras. Then she found this one. | |
| Oct 17, 2026 7:03 PM | Want all the lift without the wires? | 36 | Meet the new Everyday Bralette. | Oct 17, 2026 7:03 PM · 36 characters. Meet the new Everyday Bralette. | |
| Oct 13, 2026 9:32 PM | JUST DROPPED: The Everyday Bralette | 35 | Support without the wires | Oct 13, 2026 9:32 PM · 35 characters. Support without the wires | |
| Oct 7, 2026 5:03 AM | We brought a trampoline to Centennial Park | 42 | Behind the scenes of our Strapless campaign shoot. | Oct 7, 2026 5:03 AM · 42 characters. Behind the scenes of our Strapless campaign shoot. | |
| Oct 4, 2026 9:52 PM | Saw you peeking 👀 | 18 | Take 10% off with code FIRSTTIMER. | Oct 4, 2026 9:52 PM · 18 characters. Take 10% off with code FIRSTTIMER. | |
| Oct 4, 2026 5:03 PM | The bra we can't keep in stock | 30 | Sold out 7 times, and here's why. | Oct 4, 2026 5:03 PM · 30 characters. Sold out 7 times, and here's why. | |
| Oct 1, 2026 5:04 AM | Do anything in your Strapless Bra | 33 | Our new campaign is here | Oct 1, 2026 5:04 AM · 33 characters. Our new campaign is here | |
| Sep 30, 2026 5:04 AM | September at First Thing | 24 | A month behind the scenes, plus a first look at what’s coming | Sep 30, 2026 5:04 AM · 24 characters. A month behind the scenes, plus a first look at what’s coming | |
| Sep 26, 2026 8:05 PM | The Spring Restock is here | 26 | Bundle your favourite bras and undies and save | Sep 26, 2026 8:05 PM · 26 characters. Bundle your favourite bras and undies and save | |
| Sep 23, 2026 6:04 AM | AirShape™ just launched in your favourite colour | 49 | Shop New Arrivals | Sep 23, 2026 6:04 AM · 49 characters. Shop New Arrivals | |
| Sep 20, 2026 12:04 AM | Saw you peeking 👀 | 18 | Take 10% off with code FIRSTTIMER. | Sep 20, 2026 12:04 AM · 18 characters. Take 10% off with code FIRSTTIMER. | |
| Sep 19, 2026 8:03 PM | The Spring Styling Edit | 23 | A bra for every occasion | Sep 19, 2026 8:03 PM · 23 characters. A bra for every occasion | |
| Sep 16, 2026 6:04 AM | The Strapless Bra behind the hype | 33 | Soft, supportive and sold out 7 times | Sep 16, 2026 6:04 AM · 33 characters. Soft, supportive and sold out 7 times | |
| Sep 12, 2026 8:03 PM | Back by popular demand | 22 | Our Wireless Bra is back. | Sep 12, 2026 8:03 PM · 22 characters. Our Wireless Bra is back. | |
| Sep 9, 2026 6:03 AM | A little China recap 💌 | 23 | Come with us behind the scenes | Sep 9, 2026 6:03 AM · 23 characters. Come with us behind the scenes | |
| Sep 4, 2026 3:33 AM | Saw you peeking 👀 | 18 | Take 10% off with code FIRSTTIMER. | Sep 4, 2026 3:33 AM · 18 characters. Take 10% off with code FIRSTTIMER. | |
| Sep 4, 2026 12:01 AM | A very exciting restock 💜 | 26 | Founder update… AirShape™ is back | Sep 4, 2026 12:01 AM · 26 characters. Founder update… AirShape™ is back |
Based on 21 emails received from Sep 4 to Oct 31, 2026. Times in US Eastern. How we collect