Bobbie subject lines
130 subject lines averaging 37 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 31, 2026 10:00 AM | Even this L&D nurse felt feeding guilt. | 39 | Here’s what helped her let it go → | Oct 31, 2026 10:00 AM · 39 characters. Here’s what helped her let it go → | |
| Oct 29, 2026 10:14 PM | We go way beyond the bottle. | 28 | Meet Bobbie for Change. | Oct 29, 2026 10:14 PM · 28 characters. Meet Bobbie for Change. | |
| Oct 28, 2026 5:48 PM | We go way beyond the bottle. | 28 | Meet Bobbie for Change. | Oct 28, 2026 5:48 PM · 28 characters. Meet Bobbie for Change. | |
| Oct 28, 2026 5:35 PM | Reminder: Your FREE Bobbie is still waiting! | 44 | Support your feeding journey, from day one to done. | Oct 28, 2026 5:35 PM · 44 characters. Support your feeding journey, from day one to done. | |
| Oct 26, 2026 10:13 PM | See what these folks had to say about us. | 41 | Hint: it’s good. Real good. | Oct 26, 2026 10:13 PM · 41 characters. Hint: it’s good. Real good. | |
| Oct 25, 2026 5:47 PM | See what these folks had to say about us. | 41 | Hint: it’s good. Real good. | Oct 25, 2026 5:47 PM · 41 characters. Hint: it’s good. Real good. | |
| Oct 24, 2026 10:12 PM | We made Babylist’s Best Baby Formulas of 2025 🏆 | 49 | Proud to feed all the Bobbie babies out there. | Oct 24, 2026 10:12 PM · 49 characters. Proud to feed all the Bobbie babies out there. | |
| Oct 24, 2026 10:00 AM | Your chatbot might be a red flag 🚩 | 35 | Ours is built with zero hallucinations and human support. | Oct 24, 2026 10:00 AM · 35 characters. Ours is built with zero hallucinations and human support. | |
| Oct 23, 2026 5:46 PM | We made Babylist’s Best Baby Formulas of 2025 🏆 | 49 | Proud to feed all the Bobbie babies out there. | Oct 23, 2026 5:46 PM · 49 characters. Proud to feed all the Bobbie babies out there. | |
| Oct 22, 2026 10:11 PM | It’s what’s inside that matters. | 33 | Our ingredients are simple. Check ‘em out → | Oct 22, 2026 10:11 PM · 33 characters. Our ingredients are simple. Check ‘em out → | |
| Oct 21, 2026 5:45 PM | It’s what’s inside that matters. | 33 | Our ingredients are simple. Check ‘em out → | Oct 21, 2026 5:45 PM · 33 characters. Our ingredients are simple. Check ‘em out → | |
| Oct 21, 2026 1:45 PM | 3,000+ healthcare professionals choose us 🩺 | 44 | For their patients and their own babies. Meet six of them → | Oct 21, 2026 1:45 PM · 44 characters. For their patients and their own babies. Meet six of them → | |
| Oct 20, 2026 10:10 PM | Wondering how much Bobbie you’ll need? | 40 | Take our 2-min Formula Calculator quiz. | Oct 20, 2026 10:10 PM · 40 characters. Take our 2-min Formula Calculator quiz. | |
| Oct 19, 2026 5:42 PM | Wondering how much Bobbie you’ll need? | 40 | Take our 2-min Formula Calculator quiz. | Oct 19, 2026 5:42 PM · 40 characters. Take our 2-min Formula Calculator quiz. | |
| Oct 18, 2026 10:09 PM | Your first year feeding schedule 🗓️ | 35 | How much should your baby eat? | Oct 18, 2026 10:09 PM · 35 characters. How much should your baby eat? | |
| Oct 17, 2026 6:20 PM | Your first year feeding schedule 🗓️ | 35 | How much should your baby eat? | Oct 17, 2026 6:20 PM · 35 characters. How much should your baby eat? | |
| Oct 17, 2026 10:00 AM | Our 5 most-read guides. Bookmark ‘em 📚 | 40 | Answers to your biggest feeding qs. | Oct 17, 2026 10:00 AM · 40 characters. Answers to your biggest feeding qs. | |
| Oct 16, 2026 10:08 PM | There’s more than one way to Bobbie → | 39 | Your one-stop shop for baby’s nutrition. | Oct 16, 2026 10:08 PM · 39 characters. Your one-stop shop for baby’s nutrition. | |
| Oct 15, 2026 10:07 PM | Hi, we’re Bobbie. 💚 | 20 | Our award-winning formula is where it’s at. | Oct 15, 2026 10:07 PM · 20 characters. Our award-winning formula is where it’s at. | |
| Oct 15, 2026 6:06 PM | There’s more than one way to Bobbie → | 39 | Your one-stop shop for baby’s nutrition. | Oct 15, 2026 6:06 PM · 39 characters. Your one-stop shop for baby’s nutrition. | |
| Oct 15, 2026 1:04 PM | Our 🤖 assistant brings in real humans. | 40 | Important, honestly. | Oct 15, 2026 1:04 PM · 40 characters. Important, honestly. | |
| Oct 14, 2026 5:26 PM | Hi, we’re Bobbie. 💚 | 20 | Our award-winning formula is where it’s at. | Oct 14, 2026 5:26 PM · 20 characters. Our award-winning formula is where it’s at. | |
| Oct 14, 2026 5:25 PM | Your combo-feeding 101 guide. | 29 | All the resources we wish we had | Oct 14, 2026 5:25 PM · 29 characters. All the resources we wish we had | |
| Oct 12, 2026 10:00 AM | These kids have a message for Congress. | 39 | Babies need to eat. Insurance should help. | Oct 12, 2026 10:00 AM · 39 characters. Babies need to eat. Insurance should help. | |
| Oct 10, 2026 10:01 AM | 11 best baby stroller wagons of 2026 | 36 | + more stories to read while you feed | Oct 10, 2026 10:01 AM · 36 characters. + more stories to read while you feed | |
| Oct 7, 2026 10:00 AM | Does the water you use for formula matter? | 42 | Here’s what parents need to know. | Oct 7, 2026 10:00 AM · 42 characters. Here’s what parents need to know. | |
| Oct 3, 2026 9:00 AM | The merch drop for parents ready to let go. | 43 | F*ck Perfect. (Yes, we said it.) | Oct 3, 2026 9:00 AM · 43 characters. F*ck Perfect. (Yes, we said it.) | |
| Sep 30, 2026 6:18 PM | THE SPILL 🍼 September Edition | 31 | Plus, a new Substack 💌 | Sep 30, 2026 6:18 PM · 31 characters. Plus, a new Substack 💌 | |
| Sep 28, 2026 4:15 PM | You heard it here first 👀 | 26 | Nara Smith’s fave formula? Buy one, get one free. | Sep 28, 2026 4:15 PM · 26 characters. Nara Smith’s fave formula? Buy one, get one free. | |
| Sep 26, 2026 9:03 AM | EU-style Trusted ingredients Made right here. | 45 | Buy a can of Bobbie, get one free. | Sep 26, 2026 9:03 AM · 45 characters. Buy a can of Bobbie, get one free. | |
| Sep 26, 2026 9:01 AM | Nara chose it. We’re doubling it. | 35 | Buy a can of Bobbie, get one free. | Sep 26, 2026 9:01 AM · 35 characters. Buy a can of Bobbie, get one free. | |
| Sep 23, 2026 10:02 AM | Nara Smith makes a lot from scratch. | 36 | Formula? She leaves that to us. | Sep 23, 2026 10:02 AM · 36 characters. Formula? She leaves that to us. | |
| Sep 21, 2026 2:01 PM | Meet Jenna: Bobbie Mom 3x + our Director of Platform 👋 | 54 | “Three kids, one constant: Bobbie.” | Sep 21, 2026 2:01 PM · 54 characters. “Three kids, one constant: Bobbie.” | |
| Sep 19, 2026 9:01 AM | Permission to close the tabs. | 29 | We’ve got the formula rabbit hole covered. | Sep 19, 2026 9:01 AM · 29 characters. We’ve got the formula rabbit hole covered. | |
| Sep 16, 2026 1:00 PM | The internet’s “perfect” mom has entered the the chat. | 56 | Any guesses who? 👀 | Sep 16, 2026 1:00 PM · 56 characters. Any guesses who? 👀 | |
| Sep 16, 2026 1:00 PM | Nara Smith went down the research rabbit hole. | 46 | See where she landed 👀 | Sep 16, 2026 1:00 PM · 46 characters. See where she landed 👀 | |
| Sep 13, 2026 11:01 AM | Get a FREE session ($250 value) from a real feeding expert | 58 | It’s all yours when you Stay Stocked™ | Sep 13, 2026 11:01 AM · 58 characters. It’s all yours when you Stay Stocked™ | |
| Sep 12, 2026 9:00 AM | Meet Shelby: Mom + our media manager 👋 | 39 | She forgot to cancel her subscription—and we’re glad she did. | Sep 12, 2026 9:00 AM · 39 characters. She forgot to cancel her subscription—and we’re glad she did. | |
| Sep 8, 2026 11:02 AM | Still paying full price for formula? Let’s change that | 56 | How to save up to $45/month—STAT | Sep 8, 2026 11:02 AM · 56 characters. How to save up to $45/month—STAT | |
| Sep 7, 2026 9:02 AM | This just in: Stay Stocked™ parents baffled by formula savings | 64 | Read the full report + save up to $45/mo inside | Sep 7, 2026 9:02 AM · 64 characters. Read the full report + save up to $45/mo inside | |
| Sep 5, 2026 9:03 AM | TSA formula rules: How to travel with breastmilk and formula → | 62 | Our top reads. | Sep 5, 2026 9:03 AM · 62 characters. Our top reads. | |
| Sep 4, 2026 11:00 AM | Get up to $45/mo back in your wallet 🤑 | 39 | Stay Stocked™ and save through your entire feeding journey | Sep 4, 2026 11:00 AM · 39 characters. Stay Stocked™ and save through your entire feeding journey | |
| Sep 2, 2026 4:00 PM | Stay Stocked™ and save up to $45/mo | 37 | It’s savings, supply, + peace of mind for your feeding journey | Sep 2, 2026 4:00 PM · 37 characters. It’s savings, supply, + peace of mind for your feeding journey | |
| Aug 31, 2026 9:02 AM | It’s free (and gone tonight) 👀 | 32 | Don’t forget your Babynetic bib → | Aug 31, 2026 9:02 AM · 32 characters. Don’t forget your Babynetic bib → | |
| Aug 29, 2026 10:04 AM | We ran the numbers 🤯 | 21 | Here’s what a million babies *actually* looks like | Aug 29, 2026 10:04 AM · 21 characters. Here’s what a million babies *actually* looks like | |
| Aug 26, 2026 4:01 PM | Meet Hadas: Mom + our director of CX 👋 | 39 | “You’re not failing. You’re feeding your baby.” | Aug 26, 2026 4:01 PM · 39 characters. “You’re not failing. You’re feeding your baby.” | |
| Aug 23, 2026 11:02 AM | Last chance to grab your free bib! | 34 | More savings, fewer stains → | Aug 23, 2026 11:02 AM · 34 characters. More savings, fewer stains → | |
| Aug 22, 2026 11:01 AM | BRB, giving away a free bib → | 30 | All yours when you join Stay Stocked™. | Aug 22, 2026 11:01 AM · 30 characters. All yours when you join Stay Stocked™. | |
| Aug 20, 2026 10:05 AM | Formula + free bib = wowza! | 27 | Plus, savings up to $45/mo → | Aug 20, 2026 10:05 AM · 27 characters. Plus, savings up to $45/mo → | |
| Aug 18, 2026 2:00 PM | One mil babes calls for a FREE bib 👀 | 37 | All yours when you join Stay Stocked™ → | Aug 18, 2026 2:00 PM · 37 characters. All yours when you join Stay Stocked™ → |
Based on 130 emails received from Mar 16 to Oct 31, 2026. Times in US Eastern. How we collect