Built Different subject lines
320 subject lines averaging 37 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Jul 24, 2026 6:00 AM | Wash it 50 times. We dare you. | 30 | Still looks good after 180 days | Jul 24, 2026 6:00 AM · 30 characters. Still looks good after 180 days | |
| Jul 23, 2026 12:47 PM | The "viral t-shirt" everyone's talking about | 44 | 2 million views because it actually works | Jul 23, 2026 12:47 PM · 44 characters. 2 million views because it actually works | |
| Jul 23, 2026 4:00 AM | The tee that survives match day... | 34 | And the pub after. | Jul 23, 2026 4:00 AM · 34 characters. And the pub after. | |
| Jul 23, 2026 1:22 AM | Still browsing? | 15 | Last note from me about the Bundle Builder | Jul 23, 2026 1:22 AM · 15 characters. Last note from me about the Bundle Builder | |
| Jul 22, 2026 6:30 AM | 200,000+ happy lads. | 20 | Turns out a t-shirt that actually fits makes people quite happy. | Jul 22, 2026 6:30 AM · 20 characters. Turns out a t-shirt that actually fits makes people quite happy. | |
| Jul 21, 2026 2:00 PM | The tee that's doing more work than you are. | 44 | Hides the belly. Defines the arms. You're welcome. | Jul 21, 2026 2:00 PM · 44 characters. Hides the belly. Defines the arms. You're welcome. | |
| Jul 21, 2026 12:46 PM | Once you buy 2, you'll buy 20 more 🙌 | 36 | Why guys keep replacing their entire wardrobe with us | Jul 21, 2026 12:46 PM · 36 characters. Why guys keep replacing their entire wardrobe with us | |
| Jul 20, 2026 12:45 PM | The difference is honestly mental! 😱 | 36 | Same guy, 30 seconds apart, completely different look | Jul 20, 2026 12:45 PM · 36 characters. Same guy, 30 seconds apart, completely different look | |
| Jul 20, 2026 1:21 AM | The "dad bod destroyer" (customer's words, not ours) | 52 | Because it works WITH your body instead of against it | Jul 20, 2026 1:21 AM · 52 characters. Because it works WITH your body instead of against it | |
| Jul 19, 2026 12:44 PM | Saw you checking us out 👀 | 25 | Quick story about why I started Built Different | Jul 19, 2026 12:44 PM · 25 characters. Quick story about why I started Built Different | |
| Jul 19, 2026 5:01 AM | It's not coming home... | 23 | But at least your tee fits. | Jul 19, 2026 5:01 AM · 23 characters. But at least your tee fits. | |
| Jul 18, 2026 5:00 AM | The only 6-pack worth working on. | 33 | Six tees. £15 each. Go on then. | Jul 18, 2026 5:00 AM · 33 characters. Six tees. £15 each. Go on then. | |
| Jul 17, 2026 1:00 PM | Built for the bloke the high street forgot | 42 | A t-shirt that's actually long enough. Revolutionary. | Jul 17, 2026 1:00 PM · 42 characters. A t-shirt that's actually long enough. Revolutionary. | |
| Jul 15, 2026 1:01 PM | Summer's here. So is your new uniform. | 38 | Same fit that actually fits. | Jul 15, 2026 1:01 PM · 38 characters. Same fit that actually fits. | |
| Jul 15, 2026 4:07 AM | The "viral t-shirt" everyone's talking about | 44 | 2 million views because it actually works | Jul 15, 2026 4:07 AM · 44 characters. 2 million views because it actually works | |
| Jul 15, 2026 1:20 AM | 💬 The "viral t-shirt" everyone's talking about | 46 | 2 million views because it actually works | Jul 15, 2026 1:20 AM · 46 characters. 2 million views because it actually works | |
| Jul 13, 2026 1:01 PM | The tee that survives leg day | 29 | Looks good whether you lifted or not. | Jul 13, 2026 1:01 PM · 29 characters. Looks good whether you lifted or not. | |
| Jul 13, 2026 1:19 AM | Once you buy 2, you'll buy 20 more 🙌 | 36 | Why guys keep replacing their entire wardrobe with us | Jul 13, 2026 1:19 AM · 36 characters. Why guys keep replacing their entire wardrobe with us | |
| Jul 12, 2026 10:02 AM | 5 reasons guys keep coming back | 31 | Five things that make the difference. All in one place. | Jul 12, 2026 10:02 AM · 31 characters. Five things that make the difference. All in one place. | |
| Jul 12, 2026 4:05 AM | The difference is honestly mental! | 34 | Same guy, 30 seconds apart, completely different look | Jul 12, 2026 4:05 AM · 34 characters. Same guy, 30 seconds apart, completely different look | |
| Jul 12, 2026 1:18 AM | The difference is honestly mental! 😱 | 36 | Same guy, 30 seconds apart, completely different look | Jul 12, 2026 1:18 AM · 36 characters. Same guy, 30 seconds apart, completely different look | |
| Jul 11, 2026 1:39 PM | Still browsing? | 15 | Last note from me about the Bundle Builder | Jul 11, 2026 1:39 PM · 15 characters. Last note from me about the Bundle Builder | |
| Jul 11, 2026 1:17 AM | Saw you checking us out 👀 | 25 | Quick story about why I started Built Different | Jul 11, 2026 1:17 AM · 25 characters. Quick story about why I started Built Different | |
| Jul 10, 2026 9:02 AM | It's coming home. Dress for it | 30 | The All-White 3-Pack. Built for the occasion. | Jul 10, 2026 9:02 AM · 30 characters. The All-White 3-Pack. Built for the occasion. | |
| Jul 9, 2026 4:02 PM | New: SS26... In case you missed it this morning. | 48 | The new collection is live. Here's where to find it. | Jul 9, 2026 4:02 PM · 48 characters. The new collection is live. Here's where to find it. | |
| Jul 9, 2026 10:08 AM | SS26 is live. New colours, same fit. | 36 | Fresh colourways across crew necks, V-necks and polos. | Jul 9, 2026 10:08 AM · 36 characters. Fresh colourways across crew necks, V-necks and polos. | |
| Jul 8, 2026 1:39 PM | The "dad bod destroyer" (customer's words, not ours) | 52 | Because it works WITH your body instead of against it | Jul 8, 2026 1:39 PM · 52 characters. Because it works WITH your body instead of against it | |
| Jul 8, 2026 12:30 PM | Finally. The Beer Belly. In tall. | 33 | The Tall Beer Belly 6-Pack. Extra length, same fit. | Jul 8, 2026 12:30 PM · 33 characters. The Tall Beer Belly 6-Pack. Extra length, same fit. | |
| Jul 5, 2026 9:02 AM | The Golden Hour Pack. Two polos, one decision. | 46 | The Golden Hour 2-Pack. Premium fitted polos for bigger builds. | Jul 5, 2026 9:02 AM · 46 characters. The Golden Hour 2-Pack. Premium fitted polos for bigger builds. | |
| Jul 4, 2026 9:03 AM | Happy 4th. Free shipping, next 24 hours. | 40 | Free shipping for 24 hours. Today only. | Jul 4, 2026 9:03 AM · 40 characters. Free shipping for 24 hours. Today only. | |
| Jul 4, 2026 2:15 AM | Still browsing? 👀 | 17 | Last note from me about the Bundle Builder | Jul 4, 2026 2:15 AM · 17 characters. Last note from me about the Bundle Builder | |
| Jul 3, 2026 1:36 PM | 💬 The "viral t-shirt" everyone's talking about | 46 | 2 million views because it actually works | Jul 3, 2026 1:36 PM · 46 characters. 2 million views because it actually works | |
| Jul 3, 2026 1:03 PM | Beer garden season. Look the part. | 34 | Built for bigger builds. Perfect for wherever the summer takes you. | Jul 3, 2026 1:03 PM · 34 characters. Built for bigger builds. Perfect for wherever the summer takes you. | |
| Jul 1, 2026 1:35 PM | Once you buy 2, you'll buy 20 more 🙌 | 36 | Why guys keep replacing their entire wardrobe with us | Jul 1, 2026 1:35 PM · 36 characters. Why guys keep replacing their entire wardrobe with us | |
| Jul 1, 2026 4:09 AM | 💥 The "dad bod destroyer" (customer's words, not ours) | 54 | Because it works WITH your body instead of against it | Jul 1, 2026 4:09 AM · 54 characters. Because it works WITH your body instead of against it | |
| Jul 1, 2026 2:14 AM | The "dad bod destroyer" (customer's words, not ours) | 52 | Because it works WITH your body instead of against it | Jul 1, 2026 2:14 AM · 52 characters. Because it works WITH your body instead of against it | |
| Jun 30, 2026 2:03 PM | Last 24 Hours of June. Check Out Our Bestsellers | 48 | Here's what guys have been grabbing this month. | Jun 30, 2026 2:03 PM · 48 characters. Here's what guys have been grabbing this month. | |
| Jun 30, 2026 2:02 PM | Last 24 hours of June. | 22 | Here's what guys have been grabbing this month. | Jun 30, 2026 2:02 PM · 22 characters. Here's what guys have been grabbing this month. | |
| Jun 30, 2026 1:33 PM | The difference is honestly mental! 😱 | 36 | Same guy, 30 seconds apart, completely different look | Jun 30, 2026 1:33 PM · 36 characters. Same guy, 30 seconds apart, completely different look | |
| Jun 29, 2026 11:47 AM | Saw you checking us out 👀 | 25 | Quick story about why I started Built Different | Jun 29, 2026 11:47 AM · 25 characters. Quick story about why I started Built Different | |
| Jun 28, 2026 10:03 AM | New Pack of the Week: The 3 lions. Three shirts. | 48 | The All-White 3-Pack. Built for ninety minutes | Jun 28, 2026 10:03 AM · 48 characters. The All-White 3-Pack. Built for ninety minutes | |
| Jun 27, 2026 8:02 AM | 15% off. Won't last forever. | 28 | The 15% off is still live. Don't sit on it. | Jun 27, 2026 8:02 AM · 28 characters. The 15% off is still live. Don't sit on it. | |
| Jun 26, 2026 8:02 AM | 15% off. Next 24 hours only. | 28 | 15% off sitewide. Today only. | Jun 26, 2026 8:02 AM · 28 characters. 15% off sitewide. Today only. | |
| Jun 26, 2026 2:13 AM | The "viral t-shirt" everyone's talking about | 44 | 2 million views because it actually works | Jun 26, 2026 2:13 AM · 44 characters. 2 million views because it actually works | |
| Jun 25, 2026 2:02 PM | Explore our bestsellers that flew off our shelves this Father's Day. | 69 | .. | Jun 25, 2026 2:02 PM · 69 characters. .. | |
| Jun 24, 2026 8:58 PM | Still browsing? | 15 | Last note from me about the Bundle Builder | Jun 24, 2026 8:58 PM · 15 characters. Last note from me about the Bundle Builder | |
| Jun 24, 2026 3:02 PM | 3,000+ reviews can't be wrong. | 30 | Don't take our word for it. | Jun 24, 2026 3:02 PM · 30 characters. Don't take our word for it. | |
| Jun 24, 2026 2:12 AM | Once you buy 2, you'll buy 20 more 🙌 | 36 | Why guys keep replacing their entire wardrobe with us | Jun 24, 2026 2:12 AM · 36 characters. Why guys keep replacing their entire wardrobe with us | |
| Jun 23, 2026 1:02 PM | New release. Summer 2026 has landed. | 36 | SS26 is here. New colorways, built for bigger builds. | Jun 23, 2026 1:02 PM · 36 characters. SS26 is here. New colorways, built for bigger builds. | |
| Jun 23, 2026 4:06 AM | The difference is honestly mental! | 34 | Same guy, 30 seconds apart, completely different look | Jun 23, 2026 4:06 AM · 34 characters. Same guy, 30 seconds apart, completely different look |
Based on 320 emails received from Mar 16 to Nov 2, 2026. Times in US Eastern. How we collect