Willo subject lines
64 subject lines averaging 40 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 31, 2026 2:27 AM | Most kids don't brush their teeth effectively | 45 | That's why Willo takes a different approach | Oct 31, 2026 2:27 AM · 45 characters. That's why Willo takes a different approach | |
| Oct 30, 2026 5:51 AM | "Wish I bought this sooner." | 28 | See why parents are making the switch to Willo. Plus, enjoy 10% off your first order. | Oct 30, 2026 5:51 AM · 28 characters. See why parents are making the switch to Willo. Plus, enjoy 10% off your first order. | |
| Oct 29, 2026 1:00 PM | No tricks. Just 20% off. 🎃 | 26 | Make brushing less scary. Save 20% on Willo Starter Kits through November 1. | Oct 29, 2026 1:00 PM · 26 characters. Make brushing less scary. Save 20% on Willo Starter Kits through November 1. | |
| Oct 29, 2026 2:26 AM | Brushing can feel harder than expected | 38 | You’re not doing anything wrong. | Oct 29, 2026 2:26 AM · 38 characters. You’re not doing anything wrong. | |
| Oct 26, 2026 5:50 AM | You hope it was enough. | 23 | If you've ever wondered whether your child is really getting a good clean, you're not… | Oct 26, 2026 5:50 AM · 23 characters. If you've ever wondered whether your child is really getting a good clean, you're not… | |
| Oct 25, 2026 10:07 AM | Let them eat candy. Really. 🍬 | 29 | Then make the part that comes after a whole lot easier. | Oct 25, 2026 10:07 AM · 29 characters. Then make the part that comes after a whole lot easier. | |
| Oct 22, 2026 7:02 PM | When the dentist is also Mom | 28 | What they choose for their own kids says a lot. | Oct 22, 2026 7:02 PM · 28 characters. What they choose for their own kids says a lot. | |
| Oct 22, 2026 5:49 AM | Say goodbye to brushing battles 👋 Your 10% off is inside | 56 | Get 10% off your first order | Oct 22, 2026 5:49 AM · 56 characters. Get 10% off your first order | |
| Oct 18, 2026 4:00 PM | He actually called his toothbrush “amazing” | 43 | A toothbrush they love. Brushing you can feel good about. | Oct 18, 2026 4:00 PM · 43 characters. A toothbrush they love. Brushing you can feel good about. | |
| Oct 14, 2026 11:45 AM | Fernando’s mom on finding a calmer way to brush | 47 | When toothbrush noise is more than just noise. | Oct 14, 2026 11:45 AM · 47 characters. When toothbrush noise is more than just noise. | |
| Oct 11, 2026 4:00 PM | How well is your kid actually brushing? | 39 | Most of us don’t really know. | Oct 11, 2026 4:00 PM · 39 characters. Most of us don’t really know. | |
| Oct 7, 2026 11:31 AM | What happens when the novelty wears off? | 40 | Willo keeps working. | Oct 7, 2026 11:31 AM · 40 characters. Willo keeps working. | |
| Oct 4, 2026 4:00 PM | “Super cool system!” ⭐⭐⭐⭐⭐ | 26 | Less fighting, less worrying, and easier brushing. | Oct 4, 2026 4:00 PM · 26 characters. Less fighting, less worrying, and easier brushing. | |
| Oct 2, 2026 11:45 AM | Zev’s mom calls it “night and day” | 34 | What changed after years of struggling with toothbrushing. | Oct 2, 2026 11:45 AM · 34 characters. What changed after years of struggling with toothbrushing. | |
| Sep 28, 2026 4:45 PM | A mistake on our end = a few more days to save | 46 | We said 9/30, so we’re honoring it. | Sep 28, 2026 4:45 PM · 46 characters. We said 9/30, so we’re honoring it. | |
| Sep 27, 2026 4:01 PM | Keeping their current toothbrush has a cost, too | 48 | Missed spots. Rushed brushing. Wondering if they did it right. What are you really saving? | Sep 27, 2026 4:01 PM · 48 characters. Missed spots. Rushed brushing. Wondering if they did it right. What are you really saving? | |
| Sep 24, 2026 12:00 PM | Don't miss out on 30% savings | 29 | Starter Kits, refills, toothpaste and more are all included. | Sep 24, 2026 12:00 PM · 29 characters. Starter Kits, refills, toothpaste and more are all included. | |
| Sep 22, 2026 12:05 PM | 30% off everything. Ends 9/30 | 29 | Starter Kits, refills, toothpaste and more are all included. | Sep 22, 2026 12:05 PM · 29 characters. Starter Kits, refills, toothpaste and more are all included. | |
| Sep 17, 2026 7:03 PM | I have two very different brushing problems | 43 | And I don't want to wait for the dentist to find out how we're doing. | Sep 17, 2026 7:03 PM · 43 characters. And I don't want to wait for the dentist to find out how we're doing. | |
| Sep 13, 2026 4:00 PM | What a dentist found after her son brushed | 42 | She checked after a full day of birthday cake and candy. Here’s what she saw. | Sep 13, 2026 4:00 PM · 42 characters. She checked after a full day of birthday cake and candy. Here’s what she saw. | |
| Sep 9, 2026 7:00 PM | That's a lot of brushing to get right. | 38 | Growing up means thousands of brushes. Perfect technique every time? Not so much. | Sep 9, 2026 7:00 PM · 38 characters. Growing up means thousands of brushes. Perfect technique every time? Not so much. | |
| Sep 6, 2026 4:00 PM | If Willo is on your list, this is a good weekend | 48 | Get a free $19.99 Brush Head Case + save an average of 30% with HSA/FSA. | Sep 6, 2026 4:00 PM · 48 characters. Get a free $19.99 Brush Head Case + save an average of 30% with HSA/FSA. | |
| Sep 2, 2026 7:02 PM | One less thing to worry about this fall | 39 | A free Brush Head Case comes with your Starter Kit this Labor Day. | Sep 2, 2026 7:02 PM · 39 characters. A free Brush Head Case comes with your Starter Kit this Labor Day. | |
| Aug 31, 2026 11:56 PM | 4 reasons kids struggle to brush well | 37 | Most parents don't realize these common brushing challenges until it's too late. | Aug 31, 2026 11:56 PM · 37 characters. Most parents don't realize these common brushing challenges until it's too late. | |
| Aug 30, 2026 5:00 PM | Why dental professionals recommend Willo | 40 | A recommendation parents can feel confident about. | Aug 30, 2026 5:00 PM · 40 characters. A recommendation parents can feel confident about. | |
| Aug 28, 2026 11:55 PM | Most kids don't brush their teeth effectively | 45 | That's why Willo takes a different approach | Aug 28, 2026 11:55 PM · 45 characters. That's why Willo takes a different approach | |
| Aug 26, 2026 7:03 PM | Braces change the way they need to brush. | 41 | A regular toothbrush wasn't designed for brackets and wires. Willo Ortho was. | Aug 26, 2026 7:03 PM · 41 characters. A regular toothbrush wasn't designed for brackets and wires. Willo Ortho was. | |
| Aug 19, 2026 7:02 PM | Things we stopped negotiating this school year | 46 | Small routine changes that make busy mornings easier. | Aug 19, 2026 7:02 PM · 46 characters. Small routine changes that make busy mornings easier. | |
| Aug 16, 2026 7:02 PM | It doesn't get easier. It gets different. | 41 | From building habits to braces, every stage brings something new. | Aug 16, 2026 7:02 PM · 41 characters. From building habits to braces, every stage brings something new. | |
| Aug 13, 2026 7:01 PM | Final days to save 20% | 22 | Don't miss your chance to start the school year with one better brushing routine. | Aug 13, 2026 7:01 PM · 22 characters. Don't miss your chance to start the school year with one better brushing routine. | |
| Aug 9, 2026 4:00 PM | Be ready for back-to-school mornings | 36 | Save 20% on Starter Kits. Eligible customers can save even more with HSA/FSA. | Aug 9, 2026 4:00 PM · 36 characters. Save 20% on Starter Kits. Eligible customers can save even more with HSA/FSA. | |
| Aug 5, 2026 7:01 PM | One less battle. One better routine. | 36 | Save 20% on Starter Kits and make toothbrushing the easiest part of the day. | Aug 5, 2026 7:01 PM · 36 characters. Save 20% on Starter Kits and make toothbrushing the easiest part of the day. | |
| Aug 2, 2026 3:34 PM | Back to School Made Simple with Willo | 37 | Plus up to $50 savings inside | Aug 2, 2026 3:34 PM · 37 characters. Plus up to $50 savings inside | |
| Jul 26, 2026 4:00 PM | Save an average of 30% with HSA/FSA | 35 | Plus three more updates families have been asking for. | Jul 26, 2026 4:00 PM · 35 characters. Plus three more updates families have been asking for. | |
| Jul 22, 2026 4:00 PM | The investment doesn't end with braces. | 39 | It continues every time they brush. | Jul 22, 2026 4:00 PM · 39 characters. It continues every time they brush. | |
| Jul 19, 2026 4:00 PM | What if Willo isn't worth it? | 29 | Maybe the better question is: What if it is? | Jul 19, 2026 4:00 PM · 29 characters. Maybe the better question is: What if it is? | |
| Jul 15, 2026 7:00 PM | The biggest surprise wasn't cleaner teeth. | 42 | It was what happened to our routine. | Jul 15, 2026 7:00 PM · 42 characters. It was what happened to our routine. | |
| Jul 12, 2026 9:23 PM | Parents, you’re not doing anything wrong | 40 | Brushing is hard. The solution doesn't need to be. | Jul 12, 2026 9:23 PM · 40 characters. Brushing is hard. The solution doesn't need to be. | |
| Jul 9, 2026 9:22 PM | Most kids don't brush their teeth effectively | 45 | That's why Willo takes a different approach | Jul 9, 2026 9:22 PM · 45 characters. That's why Willo takes a different approach | |
| Jul 7, 2026 9:21 PM | Brushing can feel harder than expected | 38 | You’re not doing anything wrong. | Jul 7, 2026 9:21 PM · 38 characters. You’re not doing anything wrong. | |
| Jul 5, 2026 7:01 PM | The Sale Ends Soon. The Brushing Problem Won't. | 47 | Save 30% sitewide before our biggest sale of the season ends. | Jul 5, 2026 7:01 PM · 47 characters. Save 30% sitewide before our biggest sale of the season ends. | |
| Jul 3, 2026 11:30 AM | This Independence Day, give them a little more independence. | 60 | Save 30% sitewide with code JULY30 through July 7. | Jul 3, 2026 11:30 AM · 60 characters. Save 30% sitewide with code JULY30 through July 7. | |
| Jun 28, 2026 10:01 AM | 30% OFF Sitewide. Our Biggest Sale Is Here. | 43 | Use code JULY30 to save 30% sitewide through July 7. | Jun 28, 2026 10:01 AM · 43 characters. Use code JULY30 to save 30% sitewide through July 7. | |
| Jun 20, 2026 8:01 AM | Teaching the skill or achieving the outcome? | 44 | Get 2 BrushBots for $210 during our Father's Day Sale. | Jun 20, 2026 8:01 AM · 44 characters. Get 2 BrushBots for $210 during our Father's Day Sale. | |
| Jun 17, 2026 7:30 PM | Get 2 BrushBots for $210 before it's gone. | 42 | Save on easier brushing for two. | Jun 17, 2026 7:30 PM · 42 characters. Save on easier brushing for two. | |
| Jun 11, 2026 1:01 PM | Learning to brush vs. learning the habit | 40 | They're not the same thing. | Jun 11, 2026 1:01 PM · 40 characters. They're not the same thing. | |
| Jun 10, 2026 8:15 AM | Parents, you’re not doing anything wrong | 40 | Brushing is hard. The solution doesn't need to be. | Jun 10, 2026 8:15 AM · 40 characters. Brushing is hard. The solution doesn't need to be. | |
| Jun 7, 2026 8:14 AM | Most kids don't brush their teeth effectively | 45 | That's why Willo takes a different approach | Jun 7, 2026 8:14 AM · 45 characters. That's why Willo takes a different approach | |
| Jun 5, 2026 8:12 AM | Brushing can feel harder than expected | 38 | You’re not doing anything wrong. | Jun 5, 2026 8:12 AM · 38 characters. You’re not doing anything wrong. | |
| Jun 4, 2026 7:30 PM | What if how they brush doesn’t actually matter? | 47 | Maybe the better question is whether their teeth are actually getting clean. | Jun 4, 2026 7:30 PM · 47 characters. Maybe the better question is whether their teeth are actually getting clean. |
Based on 64 emails received from Mar 16 to Oct 31, 2026. Times in US Eastern. How we collect